Madda Fella



“Madda Fella” is Caribbean slang used to express surprise or astonishment. It’s what you yell when a trophy fish bites so hard you almost fall out of the boat or you go flying through the jungle on a zip line. It is also the name of a clothing and lifestyle brand that allows customers to bring the unpredictable excitement of Key West and the adventure of living life on the endless blue with them wherever they go. We worked closely with Madda Fella’s passionate team, taking inspiration from rustic nautical maps and happy hours overlooking the water, to create a brand identity worthy of Ernest Hemingway.

We have spent the last few years working with Madda Fella to introduce them to the world by crafting timeless branding, adjusting marketing for seasonal catalogs, and designing retail storefront and tradeshow graphics that pop.